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EMC Forum 2014

Stockholm  |  6 november
Förändra IT och förflytta er till "The Software Defined Future". Häng med på EMC Forum!
Sponsored by: 

ÖVERSIKT

VARFÖR DELTA PÅ EMC FORUM?

En heldagskonferens inom IT med flera parallella spår. Nyheter, erfarenheter, trender och ett perfekt tillfälle att nätverka med användare, kunder, partners och EMC:s specialister kring ”The Software-Defined Future” och ta del av hur du kan leda förändringen inom din egen organisation.

Howard Elias

Keynote Speaker,
Brian Gallagher

Brian Gallagher is President of the Enterprise and Mid-Range Systems Division (EMSD) for EMC Corporation. With revenues of $23.2 billion in 2013 and 60,000 people worldwide, EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.

Biografi för Brian Gallagher

Adrian McDonald welcomes you to a bigger and better EMC Forum 2014.

EMC Forum has never been more about you – designed for you, by you and helping redefine your business. Learn more by viewing the video and discovering what’s in store for you at Forum 2014.

Munchenbryggeriet

Datum och plats för evenemanget

Datum: -
Plats & Kostnad: Munchenbryggeriet, konferensen är kostnadsfri
Address: Torkel Knutssonsgatan 2, Stockholm, Sweden
Phone: +46 8 658 20 00

Agenda

6 November 2014


09:00

Registration & Exhibition


09:10

Opening & Welcome

Mats OretorpCountry Manager, EMC Sweden

09:55

EMC Keynote

Brian GallagherPresident EMSD, EMC

10:15

Break & Exhibition


10:45

The Future of IT is Software-Defined - Thriving in the Mobile-Cloud Era

VMware

Diamond Sponsor

Session Type: Sponsor

Abstract: In the mobile-cloud era, billions of new mobile consumers will access millions of new applications and services. The business expectations on IT have grown exponentially and a fundamental change in how IT operates is required. VMware offers IT a unique opportunity to innovate. Instead of being a cost factor, IT becomes a transformative force to the business. In this session we will highlight how successful software-defined enterprises already operate at the speed of the business, reduced their time-to-market for new services by relying on IT instead of bypassing it, and how VMware enabled this transformation.

Better Together: The new choice in enterprise

Lenovo

Diamond Sponsor

Mr. William van KerkvoordeCountry General Manager, Lenovo Sweden

Session Type: Sponsor

Abstract: Lenovo will discuss the growing needs of the current and future datacenter, and how powerful the combination of Lenovo and IBM System x will be in handling this ever dynamic market. Come to hear the exciting news around Lenovo's enterprise strategy and how our broad portfolio of products and solutions can help you grow and address your customers' pain points.


11:25

Enabling Fast IT

Cisco

Platinum Sponsor

Session Type: Sponsor

Abstract: Bemöt kraven kostnadseffektivt, säkert, snabbt och flexibelt. Möjliggör Fast IT Datacentret genomgår just nu en fundamental förändring. Vi befinner oss mitt i nästa stora brytpunkt inom IT där nya applikationer och cloud computing ställer nya krav på IT-infrastrukturen. IT-infrastruktur måste snabbt kunna reagera på dynamiska affärsprioriteringar och förändrade marknadsvillkor. Kunderna efterfrågar en IT-infrastruktur som levererar den skalbarhet, flexibilitet och verksamhetskritiska tillgänglighet som affären kräver, både i dag och imorgon. För att bemöta den här typen av krav på nya applikationer och on-demand rör sig industrin nu mot en mer integrerad infrastruktur.

Kom och lär hur Cisco, EMC och VCE tar itu med denna nya brytpunkt med integrerade och konvergerade infrastrukturer - Cisco UCS Integrated Infrastructure. UCS. Cisco, EMC och VCE definierar och levrerar den nya modellen av IT genom att erbjuda oöverträffade alternativ, bättre operatiionell effektivitet samt snabbare programdistribution så att du kan spendera mindre och förnya mer.

Intelligent Security - Defending the Digital Enterprise

Floris van den DoolAccenture

Session Type: Sponsor

Abstract: Despite all the effort and resources that organizations invest in traditional information security approaches, many still fall prey to the latest cyber threats, or find they are unprepared to deal with rapidly blurring enterprise boundaries. A new active security stance will help enterprises address the changing demands of a global and mobile work force, provide proactive data protection and help organizations to understand potential threats and attack vectors. The new approach will readily integrate with a firm's phalanx of cloud services, suppliers and identity and access management technologies and mesh effectively with the information security fundamentals currently in place. While the list of issues companies will have to juggle to achieve this new stance can be formidable, Accenture has identified the five most common issues and will discuss how to address them.

Platinum Sponsor


12:05

Exempel på kunders väg från traditionell
egenproducerad IT till IT-som-tjänst

Jonas KarlssonManager Datacenter Architects, Cygate
Peter JonssonCygate

Abstract: Exempel på kunders väg från traditionell egenproducerad IT till IT-som-tjänst

  • • Molnlandskapet framvuxet ur gårdagens outsourcing
  • • Många kunder och organisationer funderar på sin egen molnstrategi, vi djupar några områden som vi tycker är värda att belysa, så som

Olika typer av moln och hur de hänger samman

Typer av företag och organisationer som har nytta av molntjänster

Vägen från traditionell IT till IT som tjänst

Säkerhet och kommunikation i molnet

  • • Tips på rekommenderade vägar in i molnet

Presentationen kommer levereras i intervju/dialog-form.

Cygate vill förklara och berätta hur vi på jordnära sätt ser molnen växa fram. Både uppe i luften som publika molntjänster och i datorhallar runt om i Sverige som privata molntjänster, och allt där emellan, hybrida molntjänster. ITaaS kan potentiell differentiera framgången för många kunder och organisationer, bara man fattar rätt beslut på rätt grunder. Cygate kan guida och delar gärna med sig av sina egna erfarenheter och självklart också hur EMC passar in i bilden.

Kundexempel från Cygate - Platinum Sponsor

Vägen till det Hybrida molnet
Hur byggde vi vårt hybrida moln och vad säger kunderna som har tagit steget?

Jonas EmilssonAtea

Kundexempel från Atea - Platinum Sponsor


12:45

Europas modernaste forskningslaboratorium väljer LOAD

Kim QuarnströmVD, Load Solution

Kundexempel från Load Solution - Platinum Sponsor

Abstract: Hur säkerställer MAX IV-laboratoriet, världsledande inom elektronforskning, kravet på IT-infrastruktur som alltid är tillgänglig och levererar extrem prestanda?

Hur du bygger en Big Data-arkitektur - racet ingen vill komma sist i

Kundexempel från Proact - Platinum Sponsor

Abstract: Det finns över 10 miljarder saker idag uppkopplade mot internet som genererar data - data som företag inte vågar slänga då de inte vet dess framtida värde. Detta data kan vara skillnaden mellan att överleva eller bli omkullsprungen av konkurrenter. Vi är ännu i startgroparna för Big Data men det här är ett race som ingen vill komma sist i. Så hur börjar du bygga en hållbar infrastruktur för denna datavolym som klarar av att analysera när det väl är dags? Proact berättar utifrån sina kundcase och erfarenheter.


13:35

Lunch & exhibition

Track1

Track2

Track3

Track4

Track5


14:05

Redefine Storage: EMC Storage Strategy

Denis VilfortSenior Director, World Wide Evangelism, EMSD, EMC

Abstract: Over the past 30 years, as we have transitioned from the mainframe era to the internet era to the recent birth of cloud computing and the explosion of mobile devices, we have seen the number of applications grow from thousands to many millions. This explosion of new and ever diversifying workloads has driven significant innovation in the storage industry. In this session we will examine how EMC’s Storage Strategy has been driven by these market forces. After this session, you will be able to rapidly differentiate between storage offerings from any vendor and have a better understanding on how to match the right EMC storage product for your datacenter.

The Software-Defined Data Center: Redefining Your Business

Magnus BackmanSE Manager, EMC

Abstract: Server virtualization was the first step for cloud transformation and customers have realized tremendous benefits from it. So this leads us to wonder: what if the same principles that transformed a single layer of the data center were applied to every layer? That’s the promise of the software-defined data center. This session will explore the software-defined data center, what it means for complete end-to-end automation, and how you can change SDDC from a buzzword into a real concept that will differentiate your business.

Life In The FLASH Lane

Dick DragemarkSpecialist SE Manager, EMC

Abstract: What is Flash, and why is it so different? How does it impact existing EMC products and technologies, and how has it enabled a whole new product category? Our customers' applications demand architecture choice; this session looks at Flash across EMC business units, with demonstrations highlighting the advantages of a Hybrid All Flash Array and a Purpose Built All Flash Array.

EMC Big Data: The Path To A Data-Driven Enterprise

Ryan SayreEMEA CTO-at-Large for EMC Isilon, EMC

Abstract: The path to competitive advantage is being able to make predictions from Big Data. Therefore, the more you can build predictive analytics into your business processes, the more data driven and successful your organization will become. Organizations must first identify ripe use cases for Big Data and build out a roadmap for business transformation. Organizations must then take a low risk, best-of-breed approach to quickly transform from a rigid, siloed infrastructure to modern, agile one. In addition to technology, organizations must develop the skills and organizational processes necessary to adopt Big Data and become data-driven.

Advance Security Redefined

Richard NicholsDirector, Global Accounts, RSA

Abstract: More attacks are being faced lately than ever before, with breaches reported across all industries. Organizations are evolving from 'how do we prevent a breach' to 'how do we most quickly detect and respond to a breach when it inevitably occurs'. This session discusses best practices for using intelligence-driven security for collection and analysis of threats, vulnerabilities and consequences. Whether small business or global service provider, security teams need to be equipped with the right tools in order to gain visibility, more quickly respond to incidents, and adequately distribute resources where they matter most.


14:40

Focus on Business and not infrastructure. A perspective from VCE

Nigel MoultonCTO EMEA, VCE

Abstract: As companies large and small look to adopt Cloud as their preferred computing platform, a lot of the old rules associated with DataCenters no longer apply. A company investing in Cloud wants agility, innovation and a lower cost base from their IT organisation. Furthermore, many senior executives and Line of Business owners who fund these projects have been told that this is what they should expect.  So, what are the keys to unlocking success, and how should your IT organisation be prepared to change to meet these demands?

Estate Optimization and Cloud Transformation with Architecture Intelligence

Stephan de HaasVP Enterprise Transformation Consulting

T-Systems
Gold Sponsor

Abstract: The typical enterprise estate is characterized by hundreds of applications, thousands of servers that are accessed by up to 100.000 und user devices. Business transactions as well as IT management procedures are executed across this landscape, subjected to complex interactions that result in many - easily millions - dependencies and convoluted network connections. Understanding these dependencies is essential for effective strategic, tactical, and operational in-sights and decision making. The session will show how T-System's transforms operational data into Architecture Intelligence. Practical architecture reports leveraging Automatic Landscape Discovery and advanced analytics examples will be shared that address top priority topics such as estate optimization or cloud transformation.

Don't Believe The Hype, Hybrid Computing Is More Than Just Cloud

Len PadillaVice President Product Strategy, NTT

Session Type: Sponsor

Abstract: Many would have us believe that Hybrid Computing begins and ends with cloud, but that is a limited and limiting world view. While virtualization and cloud may have made Hybrid Computing more visible, they certainly aren't the only components. An IT strategy constructed exclusively of cloud computing is attractive, but to those of us not working at Silicon Valley startups it isn't realistic. A real-world hybrid strategy needs to consider old-style delivery methods such as colocation and bare-metal managed servers while also including the new stuff: cloud, containers, NFV and SDN.

What you will take away from this session

  • • Can application containers ensure portability across my IT estate?
  • • Managed bare-metal servers may not be the hot new thing, but they are still an essential ingredient.
  • • What's the most important part of your cloud strategy? If you didn't say "network", you might want to think about that.
  • • A real-world cloud is built of IaaS + Managed Hosting + Colocation + Corporate DC

Guaranteeing application performance SLAs in a shared or private cloud environment

Virtual Instruments
Gold Sponsor

Session Type: Sponsor

Abstract: You are expected to deliver critical projects that transform business, on time, on budget and with limited resources. But, until now, you can only guarantee availability rather than the application performance SLA the business wants.

The effort to increase performance while reducing costs has resulted in significantly overprovisioned, yet under-performing infrastructures. Some level of overprovisioning is not an unreasonable hedge against the limited insight into both workload requirements and the associated performance requirements, but taken to extremes it tremendously inflates both CAPEX and OPEX; the sheer size of the environment increases the likelihood of issues and makes it harder to identify and resolve them when they do occur; and the consolidation of multiple application workloads onto the increasingly shared infrastructure increases the impact of problems that arise.

Virtual Instruments gives you the power to visualize your entire system-wide performance and utilization in one easy-to-use interface. This, in turn, allows your company to benefit from higher utilization of your existing assets, and appropriately allocate for future consumption. This presentation explains how Virtual Instruments customers report a 40% reduction in system wide infrastructure cost and guarantee application performance.

Community Cloud - the best from public and private clouds

Martin MillnertCTO Cloud Services, IPnett

IPnett
Gold Sponsor

Session Type: Sponsor

IPnett is rolling out a Nordic Community cloud for the government and education sector with integration to various identity federations. The cloud is built from the ground and up with security in mind.


15:15

Redefine Enterprise Storage With VMAX3

EMC

Brian GallagherPresident EMSD, EMC

Abstract: The EMC VMAX Family is the world’s most powerful, trusted, enterprise-class storage solution for data center consolidation, mission critical applications, and hybrid clouds. In July EMC announced the next generation VMAX3, the foundation for mission critical cloud. In this session customers will learn the new capabilities that will deliver power at scale, on demand services, and maximum control.

From Backup to Availability - Explore the Data Protection Continuum

Mark GalphinSr. Mgr EMEA Product Marketing, Backup, Recovery, Systems Division, EMC

Abstract: How do you protect your data: Backup, Replication, Mobility or all three? Is one method good enough or should you consider elevating your data protection strategy? In this session, we’ll examine the issues that put your business data at risk in order to have the best of all worlds in the Data Protection Continuum. Your organization can evolve its data protection strategy to reduce RPOs and provide continuous operation by building on a foundation of backup and recovery, and then layering in complementary technologies for snapshot management, continuous data protection and availability.

EMC ViPR & ECS: A Lap Around Software-Defined Storage

Magnus NilssonSenior ASD Specialist, EMC

Abstract: Concerned with data growth, controlling CapEX and want all the value of a public cloud but at the right price and control point? Then you won't want to miss this session. Come hear how ViPR and ECS can change cloud economics to help you fundamentally redefine your business. This session focuses on key capabilities of ViPR Control Services and Data Services, new product features and will introduce ECS - the world's first commercially available complete web-scale storage infrastructure for your data center.

EMC

Third Platform Applications: Redefining Workloads And Infrastructure

Darren LongIsilon and Big Data Sales Lead, EMC

Abstract: Third Platform is the convergence of technologies that is changing the way people and business interact with technology. It is also driving the core strategies of the EMC Federation (EMC, Pivotal, VMware and RSA) and the solutions we are offering customers. Attend this session to find out how EMC will help customers make the leap from Second to Third Platform.


15:50

Redefine Mid-Range Storage With VNX

Denis VilfortSenior Director, World Wide Evangelism, EMSD, EMC

Abstract: Learn how EMC’s flash-optimized VNX series revolutionizes midrange storage, featuring software innovations that enable industry-leading price performance, efficiency for flash affordability, and self-service IT to improve management productivity. VNX helps you transform your business to be more agile and efficient, with virtualized applications delivered quickly, stored efficiently, continuously protected, and easily managed.

Cloud Infrastructure Redefined: Delivering "Anything-as-a-Service"

Markus EskolaAdvisory SE, Cloud Solutions, EMC

Abstract: The era of the 3rd Platform is upon us—so how can you capitalize on the massive opportunity it represents? Learn how we're redefining cloud infrastructure to optimize your data center for the 3rd platform, while serving the continuing needs of the 2nd. EMC is making “Anything-as-a-Service” possible with Converged Infrastructure and EMC’s hybrid cloud solutions, so you can serve the needs of your business today – and tomorrow. Learn how you can drive greater business value by empowering on-demand, self-service capabilities to your end-users. With agility, efficiency, security, and control, redefine your own success in this new era of opportunity.

Redefine Possible with the XtremIO All-Flash Array. Performance is only the beginning

Johan OdellSenior SE, Cloud Solutions, EMC

Abstract: The chance to re-imagine an entire industry doesn’t come often and with XtremIO, EMC is doing just that. EMC is driving the transition to flash with superior architecture and unique capabilities that deliver superior value. During this session, you will learn how with XtremIO you not only get world-class scale-out AFA performance that is the most consistent and predictable in the industry, you also get the most advanced set of inline data services that Redefine what a storage array can do; simplify complex applications environments, deliver the most compelling user experience and with the most attractive economics. To learn more, please visit http://www.emc.com/storage/xtremio/index.htm

Data Lake in Action: Real-time, Closed Loop Analytics on Hadoop

Samuel BillåsSenior Specialist, Isilon adn Big Data, EMC

Abstract: Everything we do generates events – click on a mobile ad, pay with a credit card, tweet, measure heart rate, accelerate on the gas pedal, etc. What if an organization can feed these events into predictive models as soon as the event happens to quickly and more accurately make decisions that generate more revenue, lower costs, minimize risk, and improve the quality of care? You would need deep and fast analytics provided by a Data Lake. Pivotal Big Data Suite delivers the Data Lake promise through real-time data services for Hadoop – an in memory database tier for quick data processing, reasoning, or scoring before the data is persisted in HDFS

Enable Secure Online File Sync & Share

Patrick WernerSales Manager IIG, EMC

Session Type: Overview

Abstract: Work is changing. Users demand easy access to all their business files on all their devices. And they expect to be able to seamlessly share files inside and outside the organization. By combining easy file synchronization with rich, native desktop and mobile apps, Syncplicity is redefining how users access, share, and collaborate on their business files. Most file sharing solutions force users to store documents in designated folders or drives but Syncplicity conforms to the way you work. There’s no need to drag and drop files to a special folder or check them in and out of a portal. It’s a flexible, reliable solution that won’t break your rhythm or slow you down. So don’t go changing on our account—we like the way you work.

Syncplicity is an enterprise-grade online file sharing and mobile collaboration solution that enables business users to access and collaborate on all their devices, online or offline — with no hassles.

By combining a highly secure file sync with a rich mobile and web experience, users can finally get access to all their business files and automatically share inside or outside their organization, without taking any extra steps. And IT professionals get all of the security, manageability and control they need.


16:50

tbd


17:00

Closing

Mats OretorpCountry Manager, EMC Sweden

18:30

Fingerfood, drinks & mingle


17:45

Partner Award

EMC vill uppmärksamma de företag och individer i partnerledet som gjort extraordinära insatser under året som gått. Alla som vill medverka är välkomna till denna sammankomst som pågår parallellt med "Fingerfood, drinks and mingle"

Keynote

Howard Elias

Brian Gallagher

President of the Enterprise and Mid-Range Systems Division (EMSD) for EMC CorporationEMC Corporation

Brian Gallagher is President of the Enterprise and Mid-Range Systems Division (EMSD) for EMC Corporation. With revenues of $23.2 billion in 2013 and 60,000 people worldwide, EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset—information—in a more agile, trusted and cost-efficient way.

As President of EMSD, he leads an organization responsible for the architecture, design, development, support and marketing of some of EMC's most innovative and fastest growing products and software, including the award-winning VMAX, VNX, VNXe, and Unisphere technology. Gallagher is also responsible for EMC's Global Database Technology Strategy and EMC’s Big Data Research Labs in Brazil and Russia.

Prior to this role, Gallagher served as President of the Enterprise Storage Division, having led the development of the EMC Direct Matrix (DMX) and Virtual Matrix Architecture (VMAX), the basis for the market leading VMAX storage systems, which are the most powerful, trusted, and intelligent storage systems. Gallagher spent 13 years as Vice President and then Senior Vice President of the Symmetrix Product Group, responsible for the hardware, software, quality assurance, and e-Lab organizations, including the development of mainframe and open systems host applications. As one of EMC’s longest-serving employees, Gallagher has been with EMC for more than 28 years and has been developing advanced information storage products for three decades. Prior to joining EMC, he developed storage products for Wang Laboratories' VS Systems.

Gallagher received a bachelor’s degree in electrical engineering from Tufts University and a master’s degree in electrical and computer engineering from Worcester Polytechnic Institute. He has also been awarded 23 U.S. patents.

April 2014

Sponsorer

EMC Forum genomför vi årligen tillsammans med vänner i vårt ecosystem - distributörer, partners, allianser och systerbolag. Under denna sektion kommer det att adderas fler partners/sponsorer längs vägen.

Pan EMEA Diamond

Platinum Sponsors

Gold Sponsors

Silver Sponsors

IT’S TIME TO REDEFINE IT!

EMC kommer till Malmö 21 oktober och till Göteborg 23 oktober

Vill du ta hänga med i den nya IT-eran? Välkommen ombord när EMC Forum åker på turné och kommer till Göteborg och Malmö. Vi bjuder på en dag full av praktiska råd samt där du har möjlighet att diskutera med våra experter om hur du smidigast kan överbrygga din IT-miljö till den tredje plattformen.

truck
Anmäl dig idag

EMC underlättar för din organisation att:

  • Överbrygga nutid och framtid: när nya och befintliga applikationer körs parallellt
  • Omdefiniera IT: genom att gå över till privata moln och hybridmoln och skapa ett mjukvarudefinierat datacenter som ger låga kostnader och hög flexibilitet
  • Omdefiniera verksamheten: utnyttja kapaciteten hos applikationer som drar nytta av mobildata och Big Data för att höja produktiviteten och möjliggöra smartare beslutsfattande i realtid

Truck Tour Agenda

21 okt Malmö resp. 23 okt Göteborg


09:00

Registration


09:15

Opening & Welcome

Welcome & Registrations


10:00

External Keynote


10:30

Break


11:00

VMware

EMEA Diamond Sponsor


11:30


12:00

Mix of EMC /Customer case / tbd


13:00

Lunch


13:30


14:00


14:30

Mix of EMC /Customer case / tbd


15:00

Break


15:30


16:00

Mix of EMC /Customer case / tbd


16:45

External Keynote


17:00

Closing

Mats Oretorp, Country Manager, EMC Sweden


18:30

Buffet, drinks & mingle

REGISTRERING

EMC Partner Awards

EMC vill i samband med EMC Forum uppmärksamma de företag och individer i partnerledet som gjort extraordinära insatser under året som gått (perioden Q3 2013 - Q3 2014). Pristagarna har utmärkt sig i att utveckla sitt samarbete med EMC - och växa vår gemensamma affär genom att hjälpa våra kunder bättre. Nomineringarna sker i fyra klasser:

1) Businessman/woman of the Year

2) Partner of the Year

3) Growth partner of the Year

4) Sniper of the Year

Juryn består av förljande personer från EMC:

Gustaf Wiklund

Petter Kamel

Lena Tjust Kullring

Mats Oretorp

Magnus Backman

Lars Enström

Fredrik Svahn

Prisutdelningen sker i slutet av dagen under EMC Forum i Stockholm den 6 november.

KOSTNADSFRI REGISTRERING

Ta del av det senaste på EMC Forum inom ”The Software-Defined Future”. Välkommen att registrera dig redan idag!

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